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From Business Owner To Franchisor

Natalie Craig is Taking REGIMEN™️ From Lubbock, TX to the Country


As a child, Natalie was inspired by her grandmother’s entrepreneurial spirit. She started her career with Toni&Guy Salons, learning the education side of the business before becoming a Regional Director overseeing 14 Dallas-Fort Worth locations.

Her success led to a private partnership in Lubbock, TX, but after a personal turning point and parting ways with Toni&Guy, Natalie discovered her own path.

In 2006, she founded REGIMEN™️, which quickly became the go-to men’s salon, known for its top-tier service and innovative grooming techniques.

In addition to running the salon, Natalie leads Walk in Their Shoes, a nonprofit that supports underserved children, continuing her commitment to making a positive impact both in and out of the salon.

We are a premier, one-stop grooming location for the discerning man. We combine the comfort and atmosphere of a high-end salon and provide first-class services from consultations to razor neck shaves with every haircut. At REGIMEN, ‘Revitalization and Relaxation’ is the foundation for all of our services. The client is our priority, from his arrival to the conclusion of his visit. No client of ours is ever rushed. Our services include hot towels, aromatherapy shaves, and relaxing 15-minute massages are designed to revitalize the client and help him tackle the rest of his business day. We can provide the client with a manicure that sets his handshake apart from the rest!

REGIMEN™️ became Lubbock’s premier men’s salon by understanding and meeting our clients’ needs. We became a corporate partner with Texas Tech University. It quickly became known among the students, faculty, and coaches as the place to get an excellent haircut. My dedicated clients, some of whom are the most influential people in town, are forever encouraging my continuous effort to advance the salon industry.

From the start, I built REGIMEN™️ to be something bigger than a single location. We are unique as we only cater to men in a manly spa environment where they can relax and unwind. We combine the comfort and atmosphere of a gentlemen’s spa with unmatched quality of barbering services and attention to ensure each client has an unforgettable experience.

Also, as the founder/operator of REGIMEN™️ and a single mother, I knew it would take a vast amount of time and energy to franchise properly. My children were my priority and I was always going to give them 110% of my time to ensure that they became amazing, independent young adults. I would not change that time with them for anything.

My best decision was to not do this alone or to try and be the coordinator for all steps that must be taken to create/market/sell/support a successful franchise. I wanted to be part of a team with an outstanding reputation that will guide me from the first step in the process through opening hundreds of REGIMEN™️ locations across the US. Your team does just that!

I’m the founder of “Walk in Their Shoes.” While in nursing school, I worked at Covenant Children’s ER and knew that one day I would come back to help those underserved children in a way that exceeded wound care. I gave up nursing and began my career with REGIMEN™️, but never took my eyes off those children in shelters.

Since then, I have traveled to meet children in schools throughout Texas and gifted them with new track shoes, in hopes of encouraging them to run to a better future. Since its inception, “Walk in Their Shoes” provided new shoes to thousands of children. Shoes have even reached tribes in Tanzania. I find no boundaries to gifting a child with new shoes and clothes as it aids in rebuilding their self-esteem and dignity.

I also see this loss of dignity in foster care kids, who when moving from house-to-house, are provided nothing more than a plastic trash bag to transport their few possessions. I felt that I had an opportunity to change this problem. So for a year I dedicated myself to design a luggage/duffel bag that is replacing the trash bag and uplifting the child.

The REGIMEN™️ franchise is scheduled to launch in Summer 2022.

Faces of Lubbock Article
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Natalie Craig, Owner of REGIMEN™
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Franchise Journal
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Franchise Journal 2
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